I’m Rohit — eleven years of turning briefs into brand films, social that performs, campaigns people remember, and now, films made with AI.
★ Work featured on Ads of the World ↗
thinking. (it counts as work.)
Ideas don’t care about the tool. I started with a pen. Today the same idea might become a TVC, a reel, or a film no camera ever touched.
The craft stays human. The tools keep changing. Taste decides. I judge every piece by one question — would anyone stop scrolling for this?
01 / Brand films
TVCs and brand films — some I carried from the first idea to the final cut, others I shaped as creative lead with a brilliant team.
Cafe Niloufer — The Digital Launch
A never-before attempt: launching an all-new FMCG tea powder through digital media alone.
#CafeNiloufer ki Chai!
Hyderabad’s love and pride, poured into a cup.
The Superstar Curd
A Telugu TVC where the spoons do the talking — well, the jumping.
#OurKindOfHoli
Life isn’t black or white — it’s grey, the colour of strength, celebrated every day.
Grow with NBL
An IPL digital campaign with the SRH squad. Directed by Shree Karthick & Dev, Madboys Creatives.
An Unscripted Brandtale
The journey of Dumont — flavour, freshness and fun.
A Story Starring Shriya Saran
One of the most heartfelt stories told at Janrise.
Anytime Drivers
An ad film for an app that puts a driver at your call. Credited: Creative.
Happy Mother’s Day
A quiet, emotional Mother’s Day film.
03 / Creative AI
Films, ads and reels made with generative AI — concepted, prompted and directed with the same craft as a live shoot.
Featured · AI
Dodla DairyGanesh ChaturthiA festive film about what’s in the heart, not just on the plate — purity your family trusts.
AI
RatnadeepThe Melody Moment
AI
RatnadeepThe Easter Bunny Went All Out
AI
RatnadeepWorld Flavours
AI
RatnadeepSnack Smarter, Crunch Louder
AI
RatnadeepThe Freshness Band
AI
Dodla DairyKrishnashtami
AI
Dodla Flavoured MilkOne Flavour? Never Enough.
AI
Dodla DairyWorld Milk Day
AI
Dodla Badam MilkEvery Legend’s Refreshment
AI
Dodla Ice CreamSuper Summer
AI
Dodla DairyInternational Tea Day
AI
Fostree International SchoolEvery Page
AI
Ambica AgarbathiesMaha Shivaratri
AI
Ambica AgarbathiesKarthika Masam
AI
Ambica HeavenA Fragrance That Feels Divine
AI
Bun Wigi BistroFrom One Visit to Every Day
+ many more — best seen together, face to face.
04 / Campaigns
One sharp idea, said in as few words as possible — from a print ad to a hoarding to a feed. Some of it made it to Ads of the World.
Ads of the World is one of the industry’s best-known showcases of advertising from around the globe, part of The Clio Network. These print campaigns — written as a copywriter at Janrise — are featured there.
Caricatures of dictators mid-rant sell the one thing a soundproof window does best — shut out the noise.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Overspeeding, talking and drinking at the wheel — each stopped by the little ones in the car.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
A school that doesn’t make one stereotype of student — the dancer, the cricketer and the musician each stand out from the rows.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Ancient armies march out of capsules — medicine shown as the body’s defence force.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Typography that plays with long-sightedness — step back to read it, just like the people who live with it.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Mango, pineapple and apple — fruit flavours so true they wear the fruit’s own form.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
From a time when there was no AI to generate options and no moodboard to lean on — just a brief, a blank page and the need for one idea that works on its own.
A carrot bullet, a chilli dagger, a brinjal bomb — everyday veggies turned into weapons.
Students standing in front of the icons they’ll grow into — the tech leaders, the astronauts, the scientists.
A laptop that becomes the screwdriver, the spanner and the coin for the savings pot.
A golden cup rising over Hyderabad, chai cups linked into one nation, and cookies baked into the discount itself.
A Mother’s Day flip — how you see her, how she sees you. And a launch line: goodness should not be blurred.
A child’s face on a grown-up’s body — anti-ageing, said in one split frame.
A recruitment ad where a coffee-cup stain becomes the magnifying glass.
The shopping basket as the brand’s symbol — two baskets make a heart, a basket handle becomes the cancer ribbon.
Kitchen tools that turn into the craving — a drumstick spoon, a salmon spatula.
A syringe loaded with the whole team — announcing a fully vaccinated agency.
The lab visit, reduced to a house sitting on a test tube.
A network cable topped with a skyscraper; two phone cords standing in for the ‘ll’ in hello.
A protractor sunrise over railway tracks; a bookshelf of engineering tools.
A band-aid cross with a fuse — a Diwali safety reminder in one object.
The footprints of goodness you leave behind — told through Bharata and Rama’s padukas.
Lord Ganesha’s trunk and ears, drawn as a face mask.
A sparkler burst for Diwali, a burger bun with lettuce horns for Halloween.
yes, you. let’s talk.
Social Media Brand Building
Pages I’ve built and grown — strategy, ideas, calendars and reels that give each brand a voice people actually talk back to.
Strategy · Content ideas · Calendars
Production · Execution
An upcoming school in Nellore that needed to be known before opening day — a calm, thoughtful voice built around how children really learn.
My role: Led the page — strategy, ideas and content.
Keeping a household dairy brand close to family moments — moms, meals and everyday goodness, with reels that invite people to answer back.
My role: Led the page — strategy, ideas and content.
Giving a neighbourhood supermarket a playful personality — freshness stories, festive moments and products that ‘talk back’.
My role: Full concept and execution.
A devotional fragrance brand told through prayer, calm and a founder’s own story.
My role: Part of the content team — the first reel was fully my idea and concept.
+ many more brand pages — happy to walk you through them.